Best Recruiting CRM Software for 2024, Tested and Reviewed
After testing dozens of recruitment CRM tools, I’ve chosen 9 that can make your recruiter’s day as well as your talent’s. Plus, most are affordable for startups and SMBs.
Best Recruiting CRM Software
When picturing the best ally for a recruiter to nurture and sustain strong talent relationships, recruiting CRM is the only name I have in mind.
As an ex-TA and a recruitment tech enthusiast, I’ve experienced hundreds of options in this space. Some are great, some okay, and others so bad I wish we didn’t meet in the first place. So, when tasked with shortlisting the best candidate relationship management software, I have no interest in lowering my expectations.
Unlike applicant tracking systems (ATS) which are more focused on managing those currently in the application process, recruitment CRM leans towards building lasting candidate connections for future pipelines. And you’ll find the finest options—the ones I’ve loved since our first encounter, and they have only gotten better with time in this guide. From finding and tracking potential candidates to managing communication and nurturing relationships, these tools have proven they have what it takes to make your hiring more streamlined and effective.
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Factors to Consider
Testing several candidate relationship management tools, I found that what differentiates top choices from the rest depends on these three factors: their ability to search effectively, features that help build trust, and the option for profile enrichment.
Search capabilities: The smarter the search function is, the better chance you will find the right prospects within your talent hub to engage. That's why I really value this feature in my vetting. What's even cooler is that some of the vendors I picked here can even suggest potential profiles based on your specific hiring needs. Basically, these vendors take the hassle out of searching by automating the process for you.
Building-trust features. The foundation of any good relationship is trust. For a recruiting CRM platform to be useful, it must help build and maintain trust with potential talent over time. This way, you'll be the first ones they think of when they're considering making a job change. That's why I chose vendors with strong employer branding features, customizable engagement tools, and top-notch data security. This ensures that every interaction with a candidate, whether it's a job landing page, email sequence, or text message, looks and feels not just attractive but trustworthy.
Profile-enrichment. Profile enrichment may not be as fancy as the AI-powered features that many providers are pushing. However, I think it's really important to keep your talent pool in good shape (you know how frustrating it is when you find a promising candidate for a job, only to find out that their contact information is invalid!). Depending on the vendor, profile enrichment can be fully or partly automated to keep your talent database updated regularly.
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How I Tested Recruiting CRM Software
Using the above factors, I tested recruiting CRM platforms side by side and in various applications: as a recruiter who uses the software daily for candidate management and engagement, as a candidate who submitted their application for a job before through the CRM or the integrated ATS, and as a hiring manager who oversees the candidate pipelines and recruiting metrics.
For a holistic view of how a candidate relationship management tool is used in real business cases, my colleagues and I asked for takes from multiple software users at companies big and small, including Lisa Pope, Head of People and Culture at Jones Jones LLC, Talent Acquisition Manager Amir Hussain at ACL Digital, and Melissa Varon, RPO Recruiting Manager at KellyOCG.
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Humanly
For any team looking to keep a tight, organized grip on talent outreach and nurturing, I highly recommend Humanly. From the dynamic filtering and candidate status labels to the timeline view and re-engagement campaigns, the platform amazed me with its nuanced approach to candidate relationship management.
PROS
- Smart candidate calibration and filtering tools, allowing seamless ranking of candidates from multiple sources.
- Detailed candidate status labels, offering a nuanced view of each candidate’s journey.
- Follow-up reminder feature to easily nurture candidate relationships over time.
- Humanly leverages a huge database of candidates to present you with talent from all corners of the globe. You can also source new ones through their Chrome extension while browsing sites like LinkedIn and GitHub.
- The Humanly tool integrates with hundreds of ATSs, providing an upgrade to your sourcing that won’t require you to switch tools.
- Generative AI is cleverly implemented for messaging candidates, automating campaigns, and ranking candidates at various stages of the hiring funnel, yet a human can step in and take over at any time.
- Their reporting module is among the cleanest and most in-depth we’ve seen for this kind of tool.
CONS
- No free plan or free trial.
- Lacks core ATS functionalities, such as job posting, career sites, and resume parsing.
- Price lacks transparency and is not ideal for small businesses.
- Since it’s a tool that was relaunched after a company acquisition, there might be some changes in the near future that could impact your workflows.
- The price point might be a bit steep for smaller teams, but they do offer custom prices based on the functionality you need and the number of users.
Humanly’s CRM functionality offers a smart, organized approach to keeping track of each candidate interaction and tailoring outreach based on engagement history.
When it comes to candidate calibration and filtering, there was clearly a lot of care put into the development of this duo. During testing, I could pull passive candidates I’ve gathered with Humanly’s sourcing extension, those actively applying before, potential referrals, and existing contacts in the integrated ATS. Then apply personalized ranking to find each role’s top matches. Bye for good, the days of sifting through multiple sources!
Another feature I found especially useful was the Candidate Status Labels, which offer a more nuanced view of each candidate’s status than the usual “active” or “inactive” buckets. For example, a “Sourced” status indicates that a candidate profile is still being processed, while “Reached” provides details on why outreach was stopped—an efficient way to gauge the next steps.
And, recruiters—you’ve got to check out the Saved for Later option on each candidate’s card. This feature allows you to set follow-up reminders (one week, one month, three months, etc.). Imagine when a candidate is interested in a role but needs more time before moving forward, and you’ve got this tool in your hand. Simply lifesaving, isn’t it?
On par with some household names like SmartRecruiters and Recruiterflow, Humanly let me filter candidates who hadn’t responded to past outreach efforts and set up new messaging campaigns to follow up.
Yet, with that smart sourcing and engagement capability comes some compromises in terms of pricing. Although specific pricing is custom, the estimations I've gotten could be steep for some small businesses.
I was also hoping for a more flexible pricing structure from the recruitment CRM software. While Humanly does offer a monthly billing option, it neither offers a free plan nor a free trial.
Feature-wise, Humanly currently doesn’t support some core ATS functionalities, such as job posting, resume parsing, and career sites. So, if these features are must-haves for you, look for our top ATS choices instead.
1,000+ companies, including TheKey, Aya Healthcare, and Noom.
Humanly’s pricing details are not publicly available.
Best For
Companies seeking a powerful addition to their ATS to enhance outreach and strengthen the recruitment pipeline.
SmartRecruiters
Targeted at mid-sized and large enterprises, SmartRecruiters offers a highly configurable CRM solution that lets you form talent communities, craft automated engagement campaigns, and track their performance in real-time.
PROS
- Forms talent communities by specific hiring needs, skill sets, or shared traits.
- Search candidates by phone number, partial email address, and more.
- Branded sign-up pages for talent communities that allow self-sign-up without job applications.
- Regular updates with new or enhanced features.
- SmartRecruiters has a built-in candidate assessment and skill testing module that allows you to predict cultural fit, future performance and retention, without needing to integrate third-party solutions.
- SmartRecruiters provides features for offer management. You can create offer letter templates, share them with successful applicants, and collect their e-signatures from any device using SmartRecruiters’ DocuSign integration.
- Speaking of integrations, SmartRecruiters has pre-built integrations with over 500 HR solutions and job boards. You can also ask SmartRecruiters’ team to build additional integrations for you if it doesn’t integrate with products in your tech stack.
CONS
- Marketed as an add-on for SmartRecruit ATS.
- Enriching profiles requires using partner service.
- Undisclosed pricing. No free trial is available.
- SmartRecruiters’ pricing isn’t transparent. Interested users have to go through the sales team to receive a quote. Users are also not able to create trial accounts on their own.
- Users have reported a steep learning curve and that the UI takes time to get used to. Some users have also reported that the system can be slow and glitches at times.
- The reporting feature doesn’t always retrieve data accurately. Some users have also complained that report customizations and KPI tracking capabilities are limited.
- Candidate filtering is quite limited. As it stands, only basic options such as degree, location, gender etc are provided.
I briefly introduced SmartRecruiters as a highly configurable CRM solution earlier, and here is what I mean by that. First, this platform performed well across all my testing devices: laptop, tablet, and phone— both when I logged in as a recruiter user and as a candidate. Second, from CRM and ATS to onboarding and chatbot, it can single-handedly bundle all these tools under one hub, or, if you prefer, you can pick and choose just what you want.
However, what impressed me most about this recruitment CRM is its Campaign, which lets you narrow down your talent search even further when you set up a campaign. For instance, you can choose to target only people you've contacted within your Contract Driver segment who live within 50 miles of New York and who confirmed in your screening question that they have a driver's license. Then, in the sequence section, you can set up rules to only send the next message X days after the last message was opened or clicked on.
SmartRecruiters has also done a good job with its search functionality. From keywords to Boolean, advanced search, and even custom filters, I haven’t found anything its competitors do that this CRM doesn’t.
But what a bummer! Such a capable option doesn't have an automatic candidate enrichment feature built in. Additionally, due to its enterprise-focused nature, SmartRecruiters doesn't offer a free trial, and its prices are somewhat steep compared to its peers.
4,000+ companies, including VISA, Nine, and Devoteam.
SmartRecruiters CRM tool pricing is a percentage of the core SmartRecruit ATS for unlimited user seats.
Best For
Mid-sized and large enterprises worldwide.
SmartRecruiters is an essential tool in my recruitment process. It covers all aspects of the hiring process, from posting job openings to screening resumes, conducting phone interviews, and presenting job offers to candidates. SmartRecruiters also helps me keep track of all candidate data, including rejected applicants and past applications. This allows me to have a comprehensive view of all my recruitment efforts and ensures that no important information is lost.
I have a positive opinion of SmartRecruiters as I find it easy to use and its interface straightforward. I like its ability to store and manage candidate data, as well as its integration with tools for organizing interviews and generating reports for my manager. These features make SmartRecruiters an effective and convenient tool in the recruitment process.
My organization bought SmartRecruiters 2 years ago to help solve the issue of managing applicant data and to streamline the recruitment process. With SmartRecruiters, they can keep track of all past applications, allow hiring managers to screen, reject, and make job offers in one place, and easily schedule interviews through integration with Google Calendar.
Firstly, I find it challenging to integrate other applications like Checkr, etc. with SmartRecruiters. Secondly, there are a very limited number of job portals that can be linked with SmartRecruiters. There are many small to big job portals that are still not available on their platform.
SmartRecruiters distinguishes itself from other competitors by offering a user-friendly interface, constantly adding new features, and integrating well with daily tools like Zoom and Calendly. This makes it easier for users to manage candidate data and extend job offers, all within a single platform.
People should consider the following factors when buying a recruitment tool like SmartRecruiters: ease of use, the size of their organization, the desired job portals, and pricing. These are key elements that can impact the effectiveness and efficiency of the recruitment process, and it's important to consider these factors before making a decision.
SmartRecruiters has made significant improvements over time. They have expanded the number of job portals available every month, improved their support team's response time, and have shown a commitment to addressing user feedback. These advancements have helped make SmartRecruiters a more effective and efficient tool for managing recruitment efforts.
SmartRecruiters is well-suited for organizations that utilize technology in their hiring process, experience high volumes of monthly hiring, and are seeking a comprehensive HR information system rather than just an applicant tracking system. With its user-friendly interface, ability to integrate with other tools, and robust features for managing candidate data, SmartRecruiters can provide a seamless and streamlined recruitment experience for these types of organizations.
SmartRecruiters may not be the best option for industries like construction or labor-oriented fields where paper-based applications are still widely used. These industries may not have the infrastructure or technology in place to fully utilize the features and benefits of SmartRecruiters, making it a less suitable solution for their recruitment needs.
Bullhorn
Bullhorn has long been on my recommendation list for enterprises in the staffing and recruiting industry. Its smart engagement automation features are adept at increasing candidate conversion rates within the users' existing database.
PROS
- Effective candidate re-engagement to drive more placements from the user’s ATS database.
- Scheduled SMS and email messaging.
- Fast Find for quick retrieval of profiles. Boolean and Saves Searches for advanced searches and storage of custom queries.
- SourceBreaker provides productive automation for candidate search and business development.
- End-to-end solution: ATS, interview scheduling, talent engagements, onboarding, and invoicing.
- Easy implementation and transition from existing ATS.
- 40+ native VMS integrations.
CONS
- Pricing falls at the higher end, estimated at $25,000 for a team of 1,200 employees.
- The UI is not very user-friendly and takes time to get used to.
- No native profile enrichment, prompting users to use the Bullhorn partner marketplace for such a feature.
- The mobile app has limited functionality.
- The UI is not very user-friendly, and the system can be slow at times.
- Customer support service isn’t very responsive.
I actually met Bullhorn when I still worked in the staffing space a few years back and had a great experience with this tool. Unlike Loxo and Gem, Bullhorn doesn't have the ability to find new candidates, but it’s a robust recruiting solution made for staffing agencies and is extremely helpful when you have a huge candidate database in your ATS to utilize.
With Bullhorn, you can set up rules, like reaching out to profiles for whom you haven't added a new note for 3 months. The system will then auto-contact these candidates with a personalized campaign that you design. Plus, when you create a campaign in Bullhorn, the timing will be adjusted to the recipient's time zone to ensure your messages hit their inbox right when they're most likely to be seen and appreciated. Every staffing recruiter I know always prioritizes searching their existing talent database before anything else, as this is a smart way to utilize resources and has remained their top source of hires for years. So, seeing Bullhorn double down on optimizing this essential aspect is genuinely impressive.
To test this CRM further, I tried its search tools. Fast Find let me find a candidate without having to enter their full name. Advanced Search understood Boolean search terms and was fast at producing search results. There are also Saved Searches to ensure TAs don’t duplicate efforts.
However, I’m quite disappointed that Bullhorn does not have a native feature to enrich talent profiles. You either have to reach out to candidates as a workaround, or purchase enrichment tools like CandidateIQ by Vettd from Bullhorn’s partner marketplace.
The platform’s mobile app was also less intuitive than I had hoped. I can barely do anything beyond the basics, like viewing tasks and companies. All the text I added to a note was turned into lowercase. Moreover, the app didn’t let me see comments on candidate profiles or do any kind of reporting or analytics.
10,000+ companies, including ManpowerGroup, Robert Half, and Adecco.
Bullhorn pricing has not been disclosed, yet according to our research, it tends to be on the higher end of the market.
Best For
Staffing and recruiting firms that manage a large talent pool and seek to optimize their re-engagement strategies efficiently.
We use Bullhorn to post our jobs and manage the full lifecycle recruiting through hiring processes. We schedule interviews and forward candidate information to Hiring Managers for review. We store all of our conversations with candidates in the notes section. We also utilize the Talent Pool feature to pipeline candidates.
I like that Bullhorn is a central repository for all of our applicants.
Our organization bought Bullhorn because we needed an applicant tracking system. We wanted a system to store all candidate information in one centralized location. Previously we were storing information in Google Docs. We have used Bullhorn for two years now.
I dislike that you have to purchase a separate module to automate recruiting. I dislike that you cannot create custom reports. Another con is the user interface. It is not user friendly.
Bullhorn is different in that standard features such as workflow automation are not included in Bullhorn ATS. You have to purchase separate modules for automation and onboarding. It is also different because it isn’t easy to navigate and doesn’t provide great help modules. You have to rely on contacting customer support which is hit or miss.
People should think of whether or not the system supports their internal workflow. They should consider which features are a must have and if the price point fits in their budget.
Unfortunately I don’t believe Bullhorn has done a great job evolving. The user interface is dated and their products are segmented. Their competitors are integrating the latest technology such as Ai.
I think Bullhorn is good for a small business with less than 500 employees.
Bullhorn is not good for an organization with 500+ employees and a large job requisition workload. It is not a good system if you are seeking automation and customization within one platform.
Recruiterflow
If you find Bullhorn too expensive, Recruiterflow can be a great alternative. This recruitment CRM software is cheaper, super easy to use, and has one of the best talent nurture automation features in the space.
PROS
- Candidate engagement efforts are possible via email, SMS campaigns, and phone calls (Twilio integration required).
- Auto data enrichment capabilities with LinkedIn and Gmail integration.
- Advanced Boolean search for precise candidate targeting.
- Easy to use for non-tech-savvy recruiters.
- Candidate engagement efforts are possible via email, SMS campaigns, and phone calls (Twilio integration required).
- Auto data enrichment capabilities with LinkedIn and Gmail integration.
- Advanced Boolean search for precise candidate targeting.
- Easy to use for non-tech-savvy recruiters.
CONS
- No native mobile app is currently available, only a PWA.
- Some minor glitches with the application setup process.
- Automatic profile enrichment is not included in the Base plan.
- Most automation features are only available in the Advanced plan.
- No native mobile app is currently available, only a PWA.
- Some minor glitches with the application setup process.
- Automatic profile enrichment is not included in the Base plan.
- Most automation features are only available in the Advanced plan.
Recruiterflow is like a Bullhorn version yet made for smaller staffing agencies—it doesn't have all the bells and whistles of a custom plan, but it's way cheaper and, from my experience, easier to work with.
I’ve tested and am pleased with the platform’s Advanced Search. This feature supports Boolean, radius search (with Google Maps integration behind the scenes), and custom filters. You can (and definitely should) combine that with the system's engagement features, as this will give you a powerful combo to one: segment your talent database into smaller communities and two: nurture these communities with email sequences that resonate and go out at the right time.
Another thing I like about using Recruiterflow is its "Recipes" feature. Think about how much time you could save by automating actions like auto-adding candidates who haven't heard from you in 90 days to your nurturing campaign. Or, you could set a rule so that an email introducing new placements lands in the inboxes of vetted candidates who weren't picked by clients each month. Very cool, isn’t it?
There’s no denying this platform is user-friendly, but the Help Center content is not as detailed as what I've seen from other vendors like Manatal. Some of the features also seem to show up way later than what their competitors have. For example, they didn't even have star-rating candidate profiles until June 2024. And as of now, its AI candidate matching is still under development.
1,000+ recruitment firms, including RepVue, Total Aviation Staffing, and Johnson Search Group.
Recruiterflow pricing is between $85 and $99 per user per month when billed annually. There is also a free trial with no credit card info required.
Best For
Recruiting and staffing agencies looking for an affordable, user-friendly solution to manage and nurture their talent pools.
Recruit CRM
Recruit CRM has one of the most extensive CRM features in the space. This platform also impresses us with its frequent feature updates per user request and a transparent pricing structure that includes a timeless free trial.
PROS
- Excellent CRM features catering to staffing agencies.
- Personalized email automation and GDPR-compliant profile enrichment feature.
- Timeless free trial with a fully transparent pricing structure.
- Unlimited training, multi-language human support, and GPT-4 features in all plans.
- No extra fees required for basic data migration that includes importing Excel/CSV files with candidates & clients. During the implementation process of this software, the customer service personnel will help transfer your data for free.
- Great customer service. Their average response time is under two minutes.
- Powerful Linkedin Integration & Executive/Recruitment Report PDF Generator to save time
- Tons of resources made available to users including blogs and articles that give you all the information you need to know about how the software works, job description templates to help you get acquainted with all the possible job openings you will be looking to close, and a glossary that gives you the A-Z of recruitment practices.
CONS
- Email sequencing is only available for the Business plan and above.
- Service may slow down during peak usage.
- Doesn’t support in-app SMS messaging.
- Limited native integrations. Recruit CRM only integrates natively with LinkedIn, Zapier, Logic Melon, some email apps, and Google and Outlook calendars. If you want to run background checks, for example, using Checkr or other background verification platforms, you won’t be able to do that unless you use Zapier’s API extension.
There are 2 main reasons why I think small and mid-sized staffing agencies should check out this platform: one is its pricing structure. Though slightly higher than Manatal, Recruit CRM is still one of the most affordable options out there. Not to mention, you can use its free trial for as long as you want.
The other reason is the maturity of their products. Having kept an eye on Recruit CRM since I’ve joined SSR in 2022, it amazes me the vendor has always kept agency users in mind when developing its platform. This laser focus has totally paid off and made it one of the go-to options for these users to manage both candidates and clients.
On top of a simple but effective applicant tracking tool, Recruit CRM has a modern CRM system that lets you perform a range of client management tasks, from automating resume formatting to submitting candidates and getting feedback from clients, scheduling appointments, managing invoices, and keeping track of all deals and sales opportunities.
Unlike Manatal, which lacks email scheduling, Recruit CRM lets you craft personalized email sequences (this task is now even easier with the help of GPT tools built-in), determine the specific date and time each goes out, and track how it is performing in real-time.
Unfortunately, this email engagement tool is just a tease on its cheapest plan, as you can only have one sequence with that option.
You should also bear in mind that Recruit CRM doesn’t cover SMS messaging and can be quite slow during peak usage.
1,200+ companies, including Avizio, Zeren, and Cooper Coleman.
The cost of Recruit CRM, when billed annually, ranges from $85 to $165 per user per month. A free trial option is available.
Best For
Small and medium-sized staffing agencies to manage client and candidate relationships.
As a Manager of Talent Acquisition, I use Recruit CRM in various ways. It helps me track the number of employees in our pipeline accurately. I also create Candidate Lifecycle Reports for senior team review and decision-making. The tool assists in creating job listing pages, posting jobs, and managing online application procedures. This comprehensive functionality supports my workflow and enhances our recruitment process.
The professional user interface and advanced search features allow candidates to filter jobs by location, date, and interest. The pricing is favorable, making it accessible for smaller businesses. Integration with Google Meet and Microsoft Teams is straightforward, and the customizable email templates save time.
It has been three years since we started using Recruit CRM. Our company needed a solution to communicate with employees without relying on separate emails and to enhance our HR management capabilities. Recruit CRM has streamlined remote interviews, eliminating the need for physical offices. The integration with Google Meet and Microsoft Teams has made it easy to conduct 1:1 online meetings with candidates, interns, and employees. This tool has significantly improved my efficiency as a Human Resource professional.
Integrating with a custom email for sending emails from our job email requires knowledge of SMTP integration. The tool lacks Zoom and Webex integrations, which we often use, forcing us to switch to supported tools. Creating employee reports requires skill, as there are no templates available for this module.
Recruit CRM offers job listing, deal-making, online meeting integration, and document management at the same price, while competitors charge extra for these add-ons.
Consider the size of your HR needs and the team you will manage with this tool to ensure it remains cost-effective in the long run. Assess the tool’s features against your organization's requirements to determine its suitability.
While there haven't been many changes, new features like job listing and online interview modules have been added.
Recruit CRM is ideal for recruiting companies and Human Resource departments.
It may not be suitable for smaller businesses with few team members.
Manatal
Manatal is widely known for its generosity in terms of features: applicant tracking, AI recommendations, candidate profile enrichment, and a recruiting CRM—all at a pretty low price.
PROS
- Robust applicant tracking capabilities and auto candidate profile enrichment.
- Services start at $15/month, with a free trial and flexible payment options.
- Multilingual and mobile-optimized interface.
- Highly accurate search functionality.
- Suitable for both corporations and agencies.
- Manatal is quite affordable and offers a 15-day free trial for users to test it out before making commitments.
- Manatal is fairly easy to use. It features drag-and-drop enabled pipelines for candidate organization.
- Manatal’s AI-based recommendations feature can save hiring managers quite a bit of time. It’s able to scan job descriptions then search a users talent pool and bring up candidates most suited for the job.
CONS
- Integrations rely on Zapier. Their API is available only to top-tier subscribers.
- The extension relies solely on LinkedIn to source profiles.
- No email scheduling capability.
- Only custom plan users have access to phone support.
- The AI recommendations feature works best with resumes that are in English, and doesn’t work as accurately with other languages according to several users’ feedback. Several users have also complained about Manatal’s interface only being available in English and that career pages cannot be published in languages other than English and Spanish.
- Manatal doesn’t offer a free plan. We mention this as a con as several SMB-geared ATSs do offer a free-forever verison, and that puts Manatal slightly behind competition.
- Manatal doesn’t offer prebuilt integration modules. They do have an open API that allows users to plug in third-party products and custom tools, but that required a bit more time and technical knowledge to accomplish. It’s also worth mentioning that only Custom plan customers can access Manatal’s API and Zapier integration. Customers on the Professional and Enterprise plan cannot.
- Users can search for candidates via Boolean Search or Advanced Search, but cannot combine the two search methods together. E.g users cannot use the Boolean search operators (AND, OR and NOT) within Manatal’s Advanced Search tab.
I think Manatal should be proud of its candidate enrichment functionality. It can run on autopilot if you let it, and more importantly, it is highly accurate. By leveraging existing profile information as parameters, this platform's AI can trace down matching social media accounts, then dig for any missing intel and fill it into the system for you. Coincidences do happen, so I’m glad the AI is programmed to only enrich a profile when it’s at least 70% confident the found social media account is the right one.
Mantal’s search features are also pretty cool. There's a Quick Search for basic things like finding a candidate by their name. If you need something more specific, like candidates with certain skills, languages, and experience, the Advanced Search is where it's at. This feature ranks each result based on how close it matches what you're looking for, so you get the most relevant profiles in a matter of seconds.
Manatal has done an okay job with engagement features. It offers SMS and emails, and the mass option is also included. However, there are some inconveniences. One issue is that there’s no email campaign scheduling I can find when testing this tool, which can be a real hassle for those working with talent in different time zones.
Additionally, beyond job boards, Manatal has just 7 native HRMS integration options: Sprout, Humaans, HiBob, Omni HR, WorkDigital, Melioris, and BambooHR—a very humble number compared to other CRM tools I’ve picked in this guide.
Manatal is used by 10,000+ organizations, including Adecco, Decathlon, and Tesco.
Manatal pricing starts at $15 per user per month when billed annually. A 14-day free trial is available, and no credit card information is required.
Best For
Budget-minded, small-to-midsized recruitment teams and staffing agencies.
I used Manatal for creating webpages to attract candidates, posting jobs to multiple job boards and social media platforms from one location, and tracking candidates through the screening process. It facilitated communication and scheduling for team members involved in hiring, ensuring everyone was informed and coordinated. The analytics and reports feature was instrumental in evaluating hiring timelines and identifying the most effective sources for candidates. This functionality allowed us to refine our recruitment strategy and make informed decisions on where to invest in promoting positions.
The coordination of the hiring process among team members was significantly improved, reducing miscommunications and the hassle of scheduling. Manatal's candidate tracking and database features prevented delays in the recruitment stages and helped us avoid losing good candidates to human error.
The ability to create company showcase web pages was invaluable in attracting sought-after candidates for challenging positions. Additionally, the access to detailed reports and data supported our decision-making with evidence, optimizing our recruitment budget and strategies.
We adopted Manatal to address challenges in managing a high volume of recruiting, especially for hard-to-fill positions with lengthy recruitment processes. We found it difficult to efficiently find the right candidates, and the coordination of the recruitment process was hard, resulting in missed tasks and delays. Additionally, we sought a better way to showcase our company as an attractive place to work, as traditional job postings were insufficient. We experienced loss of good candidates due to protracted processes or confusion over contact points and screening stages. Manatal offered a solution to better coordinate hiring efforts, track candidate progress, and enhance our attractiveness to potential applicants. I personally have used it for about a year.
Some team members found the interface unintuitive, with key features like email templates being hard to locate. The lack of a standalone mobile app initially was a limitation (not anymore), and certain functionalities, such as self-scheduling for candidates and enhancing the focus on candidate relationship management, needed further development for a better candidate experience.
Manatal holds its ground as a competitive tool in the recruitment software market, offering a comprehensive set of features. However, it required a steeper learning curve compared to other tools I have used, although it also provided superior customer service, which added value to our experience.
Prospective buyers should weigh the cost against their specific needs. If your organization does not engage in frequent hiring or if the existing team efficiently manages recruitment, this tool might exceed your requirements. However, for businesses with high recruitment volumes and a collaborative hiring process, Manatal could streamline operations, enhance your company's appeal to candidates, and potentially lead to more successful hires.
Manatal has made significant improvements, including the development of a mobile app and enhancements to its user interface to be more intuitive. The dashboard has been upgraded for easier navigation, reflecting the company's commitment to evolving in line with user feedback.
Manatal is ideally suited for small to medium-sized companies engaged in frequent hiring. It is particularly beneficial for organizations with collaborative hiring processes and those needing to attract high-demand candidates through compelling career pages.
For small businesses with minimal hiring needs, Manatal may not be cost-effective due to underutilization of its features. Conversely, very large companies requiring extensive customization and complex recruitment workflows might find Manatal's capabilities too basic for their needs.
Loxo
Loxo stands out due to its impressive automation capabilities and multi-channel engagement options. Plus, the platform has just added a free plan, so you can give it a go before deciding to go premium.
PROS
- Automates adding shortlisted candidates to an outreach campaign once they reach a certain stage in the process.
- Multi-channel engagement channels include emails, texts, calls, and InMails.
- Free plan offers unlimited users and jobs.
- Loxo Connect to find talent contact information.
- Candidates' data is automatically enriched on a periodical basis.
- In-app GPT helps with creating personalized engagement content and campaigns.
- Excellent customer service with a strong record of fast response times.
- User-friendly resume parsing.
- Friendly and visually appealing user interface.
- Offers a convenient Chrome extension.
- Allows client involvement in projects with direct interaction.
- Regularly releases new product updates.
- Includes a free plan.
CONS
- No Android app. iOS app not very user-friendly and lacks certain features like job orders and recruiter notes.
- Complex pricing due to numerous add-ons.
- Candidate engagement tools aren’t included in the free plan.
- Loxo Connect Credits reset monthly, not rolling over.
- Slightly higher pricing compared to similar tools.
- Lack of an option to auto-anonymize resumes for blind screening.
- Reporting is not particularly useful with certain useful metrics not tracked.
- No Android app. Limited features and occasional performance issues on the iOS app.
If you’re eyeing a recruitment CRM with seamless automation and robust multi-channel outreach, I highly recommend you look into Loxo. This platform offers emails, texts, calls, and inMails. It recently also added some cool GPT tools to assist recruiters with their engagement work.
Diving deeper into its automation features, auto-add is something I have only seen in Loxo and nowhere else yet. This unique feature enables users to attach an outreach campaign to not just each job but also each job stage independently. During my tech test, it let me have one for my 'Shortlist' job stage and another for my 'Screening' one. And as I added myself as a candidate to this pipeline, I received tailored messages as my profile progressed through these stages.
Fellow automation enthusiasts will easily like Loxo’s auto-refreshing database as much as I do. It’s such a sassy tool that leverages the system’s proprietary search engine and AI to continually enrich candidate profiles with the latest info they can find online, be it job changes, relocations, new contact details, or anything in between.
Alternatively, you can use Loxo Connect to get prospective talent’s contact info. I have to warn you, though, that this tool comes with a fee and your paid credits reset at the end of each month. In other words, all your unused credits in a month will not be rolled over to the next.
I wouldn’t go for this recruitment CRM if my business were on a budget, as Loxo’s free plan doesn't include engagement elements like email sequences, phone calls, SMS texting, and the Outreach GPT. You'll need to upgrade to one of the two most expensive plans to get access to these tools.
Another downside to Loxo is that there’s no mobile app for Android users, and its iOS app is not very user-friendly and lacks certain features like job orders and recruiter notes.
13,000+ companies, including Randstad, Cigna, and Lockton.
Loxo offers a free-forever plan and 3 premium plans starting at $199 per user per month. Potential customers can take advantage of a 7-day free trial before committing to a paid subscription.
Best For
Mid-to-large recruitment agencies and in-house recruitment teams looking to automate their candidate engagement process and maintain an up-to-date database.
JobAdder
JobAdder truly knows how to make it easy to engage with candidates from various channels. The CRM also impressed me with its flexible pricing options, customizable workflows, and a long list of integration partners.
PROS
- Multiple communication channels (email, SMS, WhatsApp) for candidate engagement.
- Automated candidate data enrichment.
- Good integration partners (150+ options to date).
- Discounts are available for not-for-profit businesses and charities.
- Easy to use and easy data migration.
- Client portal for a clear communication flow between agencies and clients.
- Email, SMS, and WhatsApp for talent engagement.
- In-depth onboarding and in-platform training.
- Monthly payments. No lock-in contracts and no penalty fees to switch either.
- 150+ integration partners.
- Native iOS and Android apps.
CONS
- Price has gone up considerably over the past 2 years.
- Customer support can be slow and refer users to self-help sections.
- UI can be clunky at times.
- No option to merge deals or contacts.
- No free trial.
- Limited administrative power to resolve issues.
In my testing, JobAdder performed just as well as Recruit CRM, Manatal, and Bullhorn when it comes to candidate engagement tools. I can use email, SMS, or even WhatsApp to reach talent through this platform. Plus, there's a bulk messaging option that allows me to send messages to up to 500 profiles at once. I tried bugging 50 of my contacts to see how this feature goes. There were just a few steps to take, and the emails were sent out almost instantly.
Like Bullhorn, I can view my candidates from my integrated ATS (BambooHR was the one I used at the time) right in JobAdder. I can also sort them based on their skills, ratings, lookalikes, and a handful more. What sets this recruitment CRM apart from others I’ve reviewed, though, is its deep integration with SEEK Talent Search Connect. Given that over twelve million candidates on SEEK are available to tap into right within JobAdder, not just the ones already in the ATS, thanks to this integration, this can’t be a greener flag, especially for teams looking for talent in Australia and Asia.
Also, thanks to this integration, the candidate data enrichment feature gets a boost: Not only does it automatically keep track of activities, notes, and documents, but it also fills in the latest details it finds from SEEK for you.
Unfortunately, there's been a lot of grumbling about how the prices on this platform keep going up. On another note, an awful number of JobAdder users I talked to and myself aren’t happy with the support we’ve been offered. They tend to be slow to respond and often just redirect users to self-help resources.
1,000+ companies, including Firefish, West Recruitment, and MAYDAY.
Best For
Recruitment agencies in the UK and Australia.
Gem
It’s amazing that Gem brings together LinkedIn InMail, ATS, and email data into one easy-to-use spot. Also, instead of offering integrations to only top-tier subscribers, Gem offers such capabilities to all users, no matter what plan they're on.
PROS
- Auto-adds profiles into specific talent pools based on set criteria.
- Robust email, text, and phone sequence tools.
- "Likely to Move" filter finds candidates who are open to job changes.
- Enriched candidate profiles with automatic data refresh.
- 50+ native integrations, plus custom integrations.
- Free for some early-stage startups.
- Gem helps you discover qualified candidates across multiple channels, send personalized messages, visualize your recruitment pipeline, and stay on top of crucial hiring metrics
- Gem's integration with LinkedIn and various ATS means that all candidate data is stored in a centralized location. Users find this feature extremely useful.
- According to users, one of Gem's finest features is the ability to create automated drip campaigns to engage with both active and passive candidates
CONS
- Undisclosed pricing. No monthly payment option.
- The implementation process generally takes several weeks to complete.
- Doesn’t offer client management tools.
- No mobile apps.
- Some users have experienced slow load times and lags while using the application
- In rare cases, the contact information, such as the email address or phone number of a sourced candidate, might be wrong
- While Gem currently integrates with LinkedIn, it does not provide the option to automate messages via LinkedIn InMail
Those getting to work on candidate sourcing and outreach are no strangers to Gem, a platform specializing in talent management. I've reviewed more than a few tools in this space in my day, and Gem’s re-engagement feature is perhaps the best I’ve seen.
Tracking down profiles that showed interest at first but then didn’t respond to follow-ups tends to be a headache for almost any TA, so I love the fact that Gem allows users to do just that with a few clicks. Once the targetted audience is selected, it’s also pretty easy to get the sequence ready—I used the pre-built email templates so I didn’t have to start from zero, then added some personalization touch here and there, and wrapped things up by choosing the email address from which my sequence will be sent and scheduling. I can imagine how much busy TAs would appreciate this recruitment CRM as they can, in a matter of minutes, revive conversations that have gone cold and bring those candidates back into the active pipeline.
Another thing I like about Gem is its advanced search, particularly through Prospect Search and Gem Prospects. The former lets you curate candidate lists and create talent pools, so your next steps—engaging with these groups—can be more targeted and efficient. Meanwhile, the latter provides you with search tools that work across profiles within your CRM database as well as your connected ATS.
Compared to competitors like Loxo, Gem supports the same wide array of communication channels: emails, phone calls, and SMS. It also recently added InMail sequences—a feature it lacked during my last review. However, while Loxo offers monthly subscription options and a mobile app, Gem offers none of these.
And if you're looking for a recruitment CRM with client management capabilities, my suggestion is to check out different options like Manatal and Recruit CRM, as Gem neither offers a client portal nor resume formatting and invoicing.
1,200+ companies, including Indeed, Slack, and Pinterest.
Gem's pricing is quote-based. A free plan is available for eligible early-stage startups.
Best For
Early-stage startups, teams prioritizing excellent talent engagement capabilities.
We use Gem daily for our sourcing and when replying to candidate responses. The responses will go to the connected email and allow our coordinators to access candidate data and move toward the next steps easily. We also use the reporting features to inform clients of the effectiveness of outreach. The data we are able to see allows us to better our email campaigns as well.
- I enjoy the data collection/reporting features.
- I enjoy the Chrome extension which automatically triggers when an email communication or linkedin email for example belongs to a sourced candidate we've sent outreach to.
- I also enjoy the simple and clean layout of the software.
We wanted a more robust solution for talent searching/sourcing and outreach. I have used the tool for 5 months since we switched from Teamable. Gem allows us to automate candidate nurturing campaigns. It also allows us to easily view candidate data such as Linkedin profiles, contact info, etc in one place. Another great use for us has been the tracking data/analytics where we can view when candidates have opened messages, the links they clicked, how many times they viewed it, and more which helps us better our email campaigns.
- The price is high compared to others.
- Although the Chrome extension is useful the pop-ups can be disruptive.
- The sensitivity of the AI- at times will mark non-interested replies as interested and vice versa which throws off our stats.
Compared to others such as Teamable or Loxo, I would say Gem is much more intuitive when it comes to its integrations and design.
The size of your company and pricing-this may not be suitable for smaller organizations due to the cost. Also, the reporting/analytical data you can capture is extremely useful but not necessary for all recruiting agencies.
I have not used it long enough to say.
High Volume Recruiting
A small business/startup
Crelate
Testing Crelate and it became apparent to me that this CRM tool has one of the best search features. It’s not only robust but super flexible. You can perform quick, fast searches, more complicated ones, and even filter within a specific email campaign.
PROS
- Supports quick lookup, full-text search, Boolean logic, and custom filters.
- Ability to add unique Boolean groupings within the filters and columns within Search.
- Engagement channels available via email, phone, and SMS.
- Supports quick lookup, full-text search, Boolean logic, and custom filters.
- Ability to add unique Boolean groupings within the filters and columns within Search.
- Engagement channels available via email, phone, and SMS.
CONS
- No free plan or free trial.
- Interface is quite dated and less user-friendly compared to competitors.
- Contact data enrichment is an add-on (read: cost extra).
- No free plan or free trial.
- Interface is quite dated and less user-friendly compared to competitors.
- Contact data enrichment is an add-on (read: cost extra).
Crelate's UI is not my cup of tea as compared to competitors, it looks rather old-fashioned and complicated. But when I tried this platform’s search feature, it was a whole different story. The Search isn’t just robust but also super flexible. For starters, you can choose which quick-filter tiles—those at the top of the dashboard that let you turn different filters on and off—you want to see on this view.
Functionality-wise, this feature enables you to search and filter through your resumes, notes, and tags. Like most recruiting CRM I’ve picked on this page, Crelate also let me do both simple, quick lookups and Boolean logic for more complex queries. Something unique about this feature that you probably won’t find elsewhere is the ability to search and filter at the campaign level. I can actually use criteria like status and date range to narrow down my search results within a specific campaign. How cool is that?
I like the efficiency of Crelate’s profile enrichment tool—it alone can auto-collect several essential talent data points, from phone numbers to email addresses and new employers. Yet, the way it’s marketed is kind of disappointing. Unlike many others that allow most users to have this feature for free, with Crelate, you’ll have to buy it as an add-on to be able to use it.
If you're looking for a corporate-focused solution with great mobile apps, I don’t think you should go with this tool, either. Crelate has always focused on staffing agencies, and its mobile apps don't offer as many features as the browser version.
1,700+ recruitment agencies, including RedfoxTM, Ambassador Search Group, and Extra Effort Solutions, Inc.
Crelate has three plans: Business and Business Plus, priced at $99 and $144 per user per month, respectively, Custom plan is available upon request.
Best For
Medium to large staffing agencies.
Why CRM for Recruiting?
Recruiting CRM software offers several noteworthy benefits, including:
- Talent pool nurturing: One of the best things about using a recruitment CRM is its capability to manage and nurture talent for both current and future hiring needs. With the application of machine learning in recruitment tech, you can expect top-notch CRM solutions to engage talent more efficiently without compromising quality.
- Better candidate experience: Getting SMS/emails about job postings that really match what they are looking for in their career change, being able to apply straight from their phones, and getting timely updates on their application progress—these are some of the perks a user-friendly recruiting CRM platform can offer to make your candidate job search easier and more personalized.
- Efficiency boost: Most talent CRM platforms today come with recruitment process automation, AI-driven features, and integration capabilities. Choosing a good one means you won't have to spend hours each day manually searching for potential candidate profiles and reaching out to them one by one. You can also automate talent nurturing and be confident that the CRM will keep all your talent data synced across your HR systems.
- More data-driven decisions: Recruitment solutions, including the CRM category, have become a lot smarter over the past few years. Besides the ability to produce customizable reports, these platforms now can detect when a passive candidate is open to a job opportunity, which position you’re hiring for may interest them, and even what message will really grab their attention—all to help you make good, informed decisions when engaging with talent.
CRM vs. ATS: How These Two Differ
The core difference between a recruiting CRM and an ATS lies in their focus. CRM focuses on building and maintaining candidate relationships for long-term engagement, while ATS is specifically tailored to manage the application process and workflow for open positions within the organization. These two recruiting platforms can be used independently or integrated to optimize the entire recruitment process.
However, a trend we’re seeing is that the line between these two types of recruitment software is becoming blurred, with more vendors striving to make their product a complete, end-to-end solution by integrating a CRM into their core ATS or vice versa. For instance, Greenhouse introduced its CRM 5 years after its ATS product (and has since made some acquisitions to enhance this new offering), while tools like Manatal and Zoho launched both their ATS and CRM at around the same time when they entered the market.
See the comparison below or this article for more details on how ATS and CRM differ.
Key Features
When researching recruiting CRM tools, you may find that some fall short in one or a few of the following five but offer something else as an alternative. I wouldn't recommend going for such tools, though. In my experience, while some features may seem attractive at first, talent database, engagement, workflow automation, reporting, and integrations are truly the core ones that one will regret treating as add-ons.
- Candidate database: To build and maintain good candidate relationships, you need a solid candidate database. To be considered solid, this feature should: one, be a central hub for candidate information. Two, be easy for users to access and manage, be it candidate sourcing using pre-defined and custom criteria, enriching profiles with a click on a button or via a Chrome extension, syncing data between the CRM and ATS, or removing any duplicate entries.
- Communication management: A strong candidate database won't be much use if you don't have the right tools to communicate with your contacts effectively. In-house tools like branding, engagement templates, landing pages for lead capturing, interview scheduling, and social media marketing are worth searching for as they help ensure you engage with top talent in the best way possible.
- Workflow automation: To effectively engage with your talent pool, you'll need suitable content for each drip campaign or audience segment. Doing these all manually can take several hours a day. Plus, timing matters, especially when your candidates are from multiple time zones. A recruitment CRM platform with personalization, segmentation, and automation can lighten the load and help you reach and follow up with candidates with the right message and at the right time.
- Analytics and reporting: Don't underestimate the power of using data to improve your recruitment efforts. You can't create an engagement strategy that works for every type of candidate you have, but with the help of the right system, you can easily sort and mine data, track conversions and sources in real-time, and identify trends and patterns to adjust your engagements in ways that work for most of your talent pool.
- Integration capabilities: From messy and scattered talent data to slow hiring process and ineffective communication, a standalone candidate management system can really mess up your recruitment efforts. On the other hand, a collaborative CRM offers intuitive integrations with job boards, your HRIS, ATS, onboarding tools, and multiple other HR systems your team is using. This hence, streamlines and tidies up the whole work of data synchronization across all your platforms.
When Not to Use Recruiting CRM
While recruiting CRM systems can offer many advantages, they are not for everyone. Here are some situations where a talent acquisition CRM might not be your best option:
- The hiring need is short-term: Since recruiting CRM software is meant for long-term talent management, investing in it for short-term needs won’t be the best use of your resources. Teaming up with staffing and recruitment agencies that specialize in filling short-term placements might make a lot more sense to you.
- Your team relies heavily on gig workers: As recruitment CRM is more geared toward full-time hires, you likely won’t find this tool suitable in this case, either. Instead, you might want to use freelancer management systems like Upwork or Fiverr for project-based work and job ad platforms that focus on gig roles.
- Your recruitment team faces high turnover: Constantly training new TAs and recruiters doesn't just take up a lot of time and money. It can also lead to messy data entry and inconsistent use of recruiting CRM software. In this situation, it's really important to focus on keeping your recruitment teams happy and motivated above everything else.
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Recruitment CRM Use Cases
A recruitment CRM solution is for teams that want to manage candidate data and nurture their talent database over time but don’t necessarily want to sacrifice lots of time and effort for manual, complicated data hygiene and engagement setups. Here are the three use cases where you can make great use of this type of software.
Retail Recruiting
For retailers looking to enhance the shopping experience during the holiday season, recruiting CRM software can greatly help with creating career pages and lead capture forms in-store to connect with potential part-time staff. Given students make up a fair share of social media platform users, retailers can also use the CRM to run email, SMS, and social media campaigns that deliver job openings and product promotions to the right audience.
Diversity Hiring
CRM platforms can help employers practice DEI recruitment through targeted, multi-channel recruitment marketing. With advanced search and an organized database, you can identify specific talent communities and then use personalized emails, landing pages, and social media to engage these diverse talent groups. Further, these software solutions can assist you in identifying recruitment strategies and sources that have brought in high-quality diverse employees.
Manufacturing Recruitment
Open house events and connections with local colleges and apprenticeship programs can help get future workers interested in manufacturing careers, and a recruitment CRM system is an excellent tool for storing and keeping these contacts engaged. By syncing their existing HRIS/ HCM/HRMS and career fair platforms to the recruiting CRM, these businesses can also cultivate talent pools of internal prospects, set up career expos, and run nurture programs to encourage relocation, all to meet staffing needs for their facilities.
FAQs
What is a Recruiting CRM?
Recruiting CRM, candidate relationship management software, or talent CRM software is a specialized tool designed to assist organizations in managing and sustaining a strong talent pool, from sourcing and tracking candidates to managing communication and nurturing candidate relationships.
How do organizations use CRM for recruiting?
Organizations across industries are using recruitment CRM systems to build lasting relationships with potential talent via frequent outreach, check-in, and nurturing campaigns. The goal is for these individuals to consider these companies first when they're thinking about making a career change.
How much does Recruitment CRM software cost?
Recruiting CRM pricing varies and depends on factors such as the number of users, active jobs, feature sets, and customer support. Most providers offer subscription-based models, with pricing typically ranging from $15 to $129 per user per month. Some providers may also offer custom enterprise pricing for larger organizations.
What CRM is best for small businesses?
The following are recruitment CRM platforms that have affordable pricing SMBs can consider:
- Manatal: Starts at $15 per user per month billed annually. 14-day free trial available.
- Recruit CRM: Starts at $40 per user per month billed annually. Free trial available.
- Zoho Recruit: Starts at $25 per user per month billed annually. Free plan available.
Are there any free recruiting CRM platforms?
Yes! Recruit CRM, Zoho Recruit, and Giig each have a free version you can use for as long as you want, while options like Manatal give you free access to their recruitment CRM features for a limited period.
Is It Worth Your Time?
Choosing the perfect recruiting CRM software can be quite a task, especially if you're just diving into this area. I hope this guide has given you all the insights you need to make the right call.
Before we wrap up, anything you wish I had covered here? Reach out here or LinkedIn me—you’re doing me a huge favor by keeping the guide as helpful and on-point as possible.
Meet Your Guide
Anh Nguyen, a former technical recruiter, spent years testing and using recruitment and HR tech with a critical eye. Her work has appeared in ERE Media, e27, theHRDirector (HRD), HR HelpBoard, Hubstaff, Lever, Recruiting Daily, Smart Recruiters, Willo, and WorkTango.
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