After a detailed demo and some hands-on testing, we found plenty to like about InCruiter as a "one-stop ecosystem" for both AI-based and human-based video interviewing—though there are a few areas where it could improve.

The first plus of InCruiter is perhaps its level of specialization. From IncBot, its AI-powered video interview platform, to IncVid for live video interviews and IncFeed for automating the scheduling process, it’s not an exaggeration to say the software covers virtually every type of video interviewing.

For instance, the real-time coding environment in a live interview environment, IncVid, is a nice touch for technical roles. This one tool allowed live coding in over 30 programming languages, so it’s unlikely you would need to pay for a third-party coding interview platform.

To evaluate this video interview tech’s user experience, we also tried it out as an interviewer, and it didn’t disappoint. We could watch the candidate code, assess their skills, and leave feedback, a real-time transcript, and an AI summary of the interview simultaneously.

Let’s then talk about InCruiter’s IncBot, a native conversational interview feature that can generate real-time follow-up questions based on an interviewee’s answers. When one of our writers joined the interview as a candidate and mentioned client challenges in their response, the AI instantly asked a relevant follow-up about their strategies. Though not a huge fan of a fully automated interview experience, we suppose the AI’s work could add a level of depth to the interview flow.

We think InCruiter’s post-interview feedback reports were pretty good. We liked the real-time rating system for skills, which allowed us to leave detailed comments on each competency. We also appreciated the proctoring logs, which capture screenshots and timestamps if a candidate, say, looks away from the screen or switches tabs. These detailed insights provide transparency and help decision-makers evaluate candidates more confidently, we’d imagine.

Given the sensitive nature of candidate data, InCruiter’s GDPR and SOC2 compliance is quite reassuring. All data is stored on Microsoft Azure, and the platform promises automatic deletion after 90 days.

However, owing to its wide array of products, we feel the separation between InCruiter’s tools is a bit fragmented. For example, video scheduling automation isn’t part of the live video interview product; it’s actually a separate tool—works really well with the rest of InCruiter’s tools, yet costs extra.

Besides the fragmented nature of its tools, the polarizing nature of AI-conducted interviews might not make it the right fit for every organization, as it’s unlikely all candidates would enjoy a fully automated interview format.

And we should also mention, that InCruiter doesn’t fully support in-platform collaboration. For example, there’s no option to tag a recruiter or hiring manager directly on a candidate’s profile. Feedback and notes are visible, but they’re static—there’s no option to have live discussions or tagging like you’d find in Willo.

InCruiter does offer a free trial, but you’d need to schedule a demo to get access to it. Pricing-wise, InCruiter’s cost varies by user count and interview volume. However, based on the ballpark figures shared during the demo, it may not be the most affordable for small businesses.