Introduction

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We chose Workshop for its email-first approach to internal communications. It offers an intuitive drag-and-drop editor similar to Mailchimp but specially designed for the workplace. Its seamless integrations with platforms like Slack, SharePoint, and Microsoft Teams enhance its versatility, making it a valuable tool for organizations aiming to streamline their internal messaging and use past send data behind every decision.
Ratings
Ease of Use
Best For
Key Differentiator
Price
Free Trial
PROS
- A notably user-friendly drag-and-drop email editor enables the creation of polished, branded internal communications without the need for coding skills— and with remarkable multi-media support.
- Robust integrations with platforms like Slack, SharePoint, and Microsoft Teams allow for cross-channel communication, ensuring messages reach employees through their preferred channels.
- Comprehensive analytics provide insights into email performance, including open rates, click-through rates, and engagement metrics, aiding in optimizing communication strategies.
CONS
- Primarily focused on email communications, which may not suffice for organizations seeking a more comprehensive, multichannel internal communications platform.
- Some users have reported wanting more advanced design customization options within the survey builder.
- There is no central view for non-campaign emails, which can lead to difficulty finding a specific one-off send.
- Admin permissions are capped at 4 users unless upgraded to a higher tier, which some users reported frustration with. Also, you can’t currently restrict specific users from editing templates.

Nectar

Nectar

Poppulo

Poppulo

ContactMonkey

ContactMonkey

Workshop

Workshop

Cerkl Broadcast

Cerkl Broadcast

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Workshop is an internal communications platform designed with an email-first approach, enabling organizations to create, send, and measure employee newsletters and branded internal emails effectively. Its intuitive drag-and-drop editor allows users to craft professional, on-brand communications without requiring coding expertise. This ease of use is complemented by an ever-growing library of customizable templates for which we’ve heard consistent praise.
Another helpful thing about Workshop is that it integrates with popular platforms such as Slack, SharePoint, and Microsoft Teams. This cross-posting capability ensures that internal communications are not siloed within email but can reach employees through multiple channels, enhancing engagement without requiring the set up of a fully-fledged yet costly intranet.
We also think the platform’s comprehensive analytics make it stand out. For each email, Workshop provides insights based on key metrics like open rates, click-through rates, and read times. These analytics can be filtered by department, role, or location, allowing for targeted analysis and optimization of communication strategies.
However, organizations seeking a more expansive, multichannel internal communications solution may find Workshop's email-centric focus limiting compared to platforms like Nectar, which offer broader communication options tied to engagement tools for employee rewards and recognition. Additionally, while the platform is very user-friendly, some users have expressed a desire for more advanced design customization within the email and employee survey templates.

Workshop is used by large and small organizations. Some notable and bigger names include Aston Martin, HarperCollins, Papa John’s, and Sun Country Airlines.
Workshop offers the following pricing tier:
- Essential: Starting at $250/month for 250 employees, this plan includes access to the core internal communications platform.
For organizations with larger teams or additional requirements, Workshop provides customized pricing plans.
Workshop is ideal for teams seeking an email-first internal communications platform that offers ease of use, robust integrations, and comprehensive analytics to enhance employee engagement and internal messaging.
Since it’s been under our radar, Workshop has steadily expanded its capabilities and resources. They recently added Giphy, Unsplash, and Canva integrations to enhance visual content creation. They’ve also improved the media library organization and launched 30+ new email templates. Another aspect we like is their external resources, like their Happy Monday Club newsletter, which features articles on internal communications in the workplace.