We chose Workshop for its email-first approach to internal communications. It offers an intuitive drag-and-drop editor similar to Mailchimp but specially designed for the workplace. Its seamless integrations with platforms like Slack, SharePoint, and Microsoft Teams enhance its versatility, making it a valuable tool for organizations aiming to streamline their internal messaging and use past send data behind every decision.
What's Inside
Workshop is an internal communications platform designed with an email-first approach, enabling organizations to create, send, and measure employee newsletters and branded internal emails effectively. Its intuitive drag-and-drop editor allows users to craft professional, on-brand communications without requiring coding expertise. This ease of use is complemented by an ever-growing library of customizable templates for which we’ve heard consistent praise.
Another helpful thing about Workshop is that it integrates with popular platforms such as Slack, SharePoint, and Microsoft Teams. This cross-posting capability ensures that internal communications are not siloed within email but can reach employees through multiple channels, enhancing engagement without requiring the set up of a fully-fledged yet costly intranet.
We also think the platform’s comprehensive analytics make it stand out. For each email, Workshop provides insights based on key metrics like open rates, click-through rates, and read times. These analytics can be filtered by department, role, or location, allowing for targeted analysis and optimization of communication strategies.
However, organizations seeking a more expansive, multichannel internal communications solution may find Workshop's email-centric focus limiting compared to platforms like Nectar, which offer broader communication options tied to engagement tools for employee rewards and recognition. Additionally, while the platform is very user-friendly, some users have expressed a desire for more advanced design customization within the email and employee survey templates.
Workshop is used by large and small organizations. Some notable and bigger names include Aston Martin, HarperCollins, Papa John’s, and Sun Country Airlines.
Buying HR Software? Here's some quick advice
Workshop offers the following pricing tier:
- Essential: Starting at $250/month for 250 employees, this plan includes access to the core internal communications platform.
For organizations with larger teams or additional requirements, Workshop provides customized pricing plans.
